Developed in collaboration with Ocean Generation The pursuit of more The fashion industry pushes the idea that more is better — more trends, more products, more shopping; but who benefits from this? …

Upgrade your gift-giving and wow the recipient with this simple yet beautiful technique. This holiday season, if every American family wrapped just 3 presents in re-used materials, it would save enough paper to cover 45,000 football fields. …

Featuring PAKA Picture waking up on a snowy day, snuggling in to an afternoon reading by the fire. Or, maybe the snow calls to you as a day to explore, venture out and leave the technology at home. …

Can we afford to be cheap? A hot take. — Cost Per Wear Sustainable fashion is way more expensive than the everyday fast fashion picks…right? This is the initial reaction I receive 9 times out of 10 when discussing sustainable fashion (which I seem to work into conversations, often). It is justifiable, sure, when considering price tag only. …

Wrinkle-resistant, stain-resistant, water-resistant…safety resistant? Let’s start at the finish Upgrade…such a positive word, isn’t it? We are constantly upgrading our phones, laptops, workout routines — you name it, we will look for a way to upgrade it. It’s no wonder then that we took our everyday clothing and upgraded it to be wrinkle resistant for…

The consequences of color Our initial attraction to clothing stems from their color. Whether it be a favorite color or a color that highlights our features, it is this color that brings the clothing to life. …

Recycled plastic is still plastic. Plastic Production Synthetic fibers make up ~63% of the world’s production of fibers, with ~52% of the world’s fiber production being polyester (1). There are various ways to develop polyester, the majority of which is derived from polyethylene terephthalate (PET) production. PET is a thermoplastic polymer (read…

What does ‘sustainable fashion’ really mean and how do we shop it? A snapshot of sustainable fashion